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A Place for My Stuff

Category Archives: advertising

Ode to IKEA

10 Wednesday Sep 2014

Posted by ghosteye3 in advertising, current events, entertainment, humor, observations, Uncategorized

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Tags

european, furniture, humor, ikea, kansas city, midwest, retail, Stephen Roth, sweden, trendy

imgres
Today an IKEA store opened in Kansas City.

The local newspaper has been making a big deal about it for months. Apparently, some people camped out several days in advance to be among the first to walk through the new building’s glass doors.

Each morning on my way to work, I drive pass the IKEA store, which looms over the Interstate like a blue-and-yellow fortress. The towering IKEA store sign alone is imposing. It has the exact same color scheme as the CarMax dealership at the next exit.

I have heard a lot about the IKEA brand over the years. Earlier this week, we received the company’s free “Book-Book” in the mail. Skimming through it, I thought the furniture looked streamlined, cold and impersonal. I understand IKEA is the leading furniture provider of single, male apartment-dwellers in most major cities. Now I know why.

I have never been inside an IKEA store. I am sure I will visit the new one in Kansas City sometime. I could use some help organizing some shelving in our laundry room. Right now, the room suffers from an inefficient use of space.

Kansas City is usually the last metro area to get a newish retail chain store. That was the case with Crate & Barrel, Trader Joe’s, and countless other trendy merchants. It seems we are something of an afterthought here in America’s Outback.

Nevertheless, it is a big deal in Kansas City when something new opens, not unlike a Taco Bell finally arriving in a farm town. There will be big crowds at the IKEA store for several weekends to come. I think I will sneak over there during the week, when I can examine the flat, efficient furnishings with minimal disruption and leave, more than likely, without having made a purchase.

Awww, Aren’t They Sweet?

03 Monday Feb 2014

Posted by ghosteye3 in advertising, current events, entertainment, media, Uncategorized

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advertising, budweiser, media, review, Super Bowl

imgresThe popularity of last night’s Budweiser commercial only proves what members of the media and advertisers have known for a long time: that cuddly puppies always sell. Team one up with Clydesdale horses, and you have what equates to marketing gold. Just forget the inconvenient fact that this ad has nothing at all to do with drinking beer.

Anchored Down by Hype?

17 Tuesday Dec 2013

Posted by ghosteye3 in advertising, media, observations, Uncategorized

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advertising, anchorman, anchorman 2, hype, marketing, media, promotions, viral, will ferrell

untitled

Is it possible to over-promote a movie?

We may find out this weekend with the premiere of Anchorman 2: The Legend Continues. For the past several weeks, consumers have experienced a barrage of advertising for the movie, including Ron Burgundy cameos on Saturday Night Live, The Today Show, online games and even some local TV newscasts. Will Ferrell’s character has also written op-eds for The Huffington Post, appeared on scores of YouTube videos and, of course, is spokesman for a series of Dodge Durango ads that cross-promote Anchorman 2.

All of this for a sequel to what, in my mind, was a mildly amusing Ferrell comedy from back in 2004. I mean, if Anchorman had been such a huge cultural force, why did it take Paramount nearly a decade to produce a follow-up? Is the world really pining for a continuation of the saga about Ferrell’s pompously stupid 1970s talking head? And, even if the world is, does Anchorman 2 deserve the kind of promotional build-up and viral chatter you would expect from, say, a Star Wars sequel?

According to this article on The Verge, Anchorman 2 may be laying the groundwork for how movies are marketed in the future.

I hope not. As a consumer, I’ve gone from being slightly annoyed by all the Anchorman 2 promos to actively rooting for the movie to flop and possibly even spell the beginning of the end to Ferrell’s one-note comedy career. I’m willing to bet that I am not the only person who is sick of seeing Ron Burgundy’s famous ‘stache, and will opt to go see an actual “good” movie over the holidays, of which there should be plenty (American Hustle, The Monuments Men, The Wolf of Wall Street, to name a few).

Ron Burgundy may try to persuade you that his movie is kind of a big deal. Don’t buy it. Anchorman 2 just another “franchise” sequel that viewers will forget shortly after leaving the theater.

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So Many Miles

Thru-hiking. Truck-driving. Miles.

Jolie and Piper's Writing

Deidra Alexander's Blog

I have people to kill, lives to ruin, plagues to bring, and worlds to destroy. I am not the Angel of Death. I'm a fiction writer.

rummy's own blog

Writing. Exploring. Learning.

Five More Minutes.....

I am a mother of five active, sometimes aggravating children that drive me crazy, provide me with lots of entertainment and remind me constantly about the value of love and family. I am married to my best friend. He makes me laugh every day (usually at myself). I love to eat, run, write, read and then eat again, run again…you get it. I am a children's author, having published four books with MeeGenuis (The Halloween Costume, When Santa Was Small, The Baseball Game, and The Great Adventure Brothers). I have had several pieces of writing published on Adoptive Families, Adoption Today, Brain Child, Scary Mommy, and Ten To Twenty Parenting. I am also a child psychologist, however I honestly think that I may have learned more from my parents and my children than I ever did in any book I read in graduate school. This blog is a place where I can gather my thoughts and my stories and share them with others. My writing is usually about kids and trying to see the world through their eyes, a few about parenting, adoption (one of my children is adopted) and some other random thoughts thrown in… I hope you enjoy them! So grab a cup of coffee, or a glass of wine, depending on what time of day it is (or what kind of day it is) and take a few minutes to sit back, relax and read. Please add your comments or opinions, I know you must have something to say, and I would love to hear it. Thanks for stopping by. Anne Cavanaugh-Sawan

Daily Inspiration Blog

The Shameful Sheep

LITERARY TITAN

Connecting Authors and Readers

Grateful and Authentic

Shift Your Perspective, Change Your Life

Stuff White People Like

This blog is devoted to stuff that white people like

Storyshucker

A blog full of humorous and poignant observations.

8 Hamilton Ave.

Reading, writing & other mysteries

SO... THAT HAPPENED

TruckerDesiree

Offering Opinions and Insights

Mercer University Press News

Our Mission: Mercer University Press supports the work of the University in achieving excellence and scholarly discipline in the fields of liberal learning, professional knowledge, and regional investigation by making the results of scholarly investigation and literary excellence available to the worldwide community.

BookPeople

Howdy! We're the largest independent bookstore in Texas. This is our blog.

A Place for My Stuff

The hopes, dreams and random projects of author Stephen Roth

"Write!" she says.

Tales from the car rider line and other stories

TwistedSifter

The Best of the visual Web, sifted, sorted and summarized

André Bakes His Way Through Martha Stewart's Cookie Book

175 cookie recipes - 175 stories to tell

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